This guide will help you to expand your settlement. it is a only brief guide, if it does not work for you. you can leave your comment below.
Build at least one food dryer and let your people start expand the settlement. High priorize the crafter (building and crafting) to craft some bifaces, spears and skins outfits for migrants and settlers.
Leather outfits aren’t that crucial at the beginning, you need tannin for tanning. And this is only gatherable in the spring anyway, but doable if you are fast enough gathering knowledge points to unlock the tech.